Cut, then build

Brief: a long-running woodworking YouTube channel wanted an intro/outro pair to replace a piece they'd been using for four years. The new version had to feel quieter, more editorial, and read on muted feed previews. What we did: built the open as a tape-measure sweep that draws the wordmark across the frame, with a single subtitle line that types in beneath. The outro uses the same elements in reverse, ending on a chapter-card frame with the channel handle. Shipped: matching intro + outro, a third 'mid-roll bumper' variant, and a three-frame end card for sponsor read-outs.