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Logo animation
Roastline reveal
For Forester Coffee Co.
A 6-second logo bloom for a third-wave roaster — steam plume becomes the brand mark, then settles into the wordmark.
Brief: a Pacific Northwest roaster wanted a single signature animation to use across packaging videos, pour-over reels and the front of every cafe TV menu loop.
What we did: built the steam plume in a single comp using fractal noise and turbulent displace, then transitioned it into the inline F-mark with a soft warm-up and a beat-pause on settle. The wordmark types in beneath using a custom-spaced stagger.
Shipped: 16:9, 1:1 and 9:16 masters in MP4, a transparent WebM for menu loops, and the AE source with three timing variations baked into pre-comps.