← All work
Logo animation
Ridge unfold
For North Beam Outfitters
A trail of triangle peaks unfolds left to right, snapping into the brand monogram at the close.
Brief: an outdoor gear startup wanted a logo reveal for their YouTube field-test series, where the reveal had to read in the first half-second on a phone screen with autoplay muted.
What we did: front-loaded the silhouette read by animating a low-poly mountain range that doubles as the negative space inside the N. The B drops in beneath as a serif anchor.
Shipped: 5-second master, a stripped 2.5-second feed-loop variant, transparent WebM for overlay on field footage.
