Things that grow

Brief: a DTC seed-kit subscription needed three Reels for a spring drop launch. They wanted the motion to feel hand-drawn and seasonal without leaning into filter looks. What we did: hand-traced four leaf-stroke variants on a tablet, then drove them with trim paths timed to each line of copy — every key beat has a leaf finishing its growth as the next line lands. Light particle dust holds the brand's earthy tone. Shipped: three 10-second Reels (seedling / sprout / bloom), a master AE source, and a trim-path style guide so future Reels stay on-system.